A sustainable approach

Sustainability underpins our business. For us it’s about creating shared value for our consumers, our shareholders and our stakeholders.

Sustainable approach

This means generating returns for our shareholders by doing the right thing by our stakeholders and the environment. By taking action to manage the impact of our operations and products responsibly today, we help our business to thrive in the future.

We believe that British American Tobacco New Zealand can help to protect the environment and contribute to communities. We recognise that this is in our long term interest. Accepting social and environmental responsibilities supports long-term economic performance and makes good business sense.

While we do not believe we have all the answers, we are working hard to do business in a way that balances the economic, social and environmental dimensions of sustainability.