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Policies, principles and standards

This page is not a complete description of our policies and standards, but offers an overview of those likely to be of interest to stakeholders, with links to relevant documents.

Standards of Business Conduct

Standards of Business Conduct

Our Standards of Business Conduct are an integral part of the Group’s governance and, together with our Business Principles, underpin our commitment to high standards of corporate responsibility. The Standards apply to all Group companies and employees and require high standards of behaviour and integrity wherever our businesses operate. Each company is required to adopt  the Standards  or local policies which reflect them and each employee is expected to know and comply with the  Standards. Each General Manager and Head of Function must sign a letter annually confirming compliance and continuous information on performance against the Standards is gathered and reported quarterly to the Board Audit Committee.

Standards of Business Conduct 2020 (2,348 kb) 

Statement of Business Principles

The Statement of Business Principles forms the basis on which we run our business in terms of responsibility. Developed by the British American Tobacco Group with input from stakeholders, the Statement consists of three Business Principles: Mutual Benefit, Responsible Product Stewardship and Good Corporate Conduct, which are supported by eighteen Core Beliefs.

British American Tobacco New Zealand has adopted the Statement and continues to engage stakeholders in dialogue to help determine how it should best be reflected in our business practices. The Business Principles and Core Beliefs form the basis for monitoring our performance in Corporate Social Responsibility (CSR)

Statement of Business Principles (74 kb) 

International Marketing Principles

The International Marketing Principles (IMP) set down detailed guidance on all aspects of tobacco marketing, from print, billboards and electronic media to promotional events, packaging and sponsorship. Central to the IMP is our long held commitment to ensuring that no marketing activity is directed at, or particularly appeals to, youth. The IMP are globally applicable and in some cases exceed the requirements of local law. In New Zealand local legislation in most cases exceeds the provisions of the IMP. Nevertheless, adherence by British American Tobacco New Zealand forms part of our regular internal audit process, supported by annual self-certification by management and Audit Committee review. The Group publicly reports any instances of incomplete adherence each year.

International Marketing Principles (1,445 kb) 

Guiding Principles

Our Guiding Principles describe the organisation we are and the organisation we want to be. They represent the common values at the heart of our success. The Principles that guide our approach to working at British American Tobacco New Zealand are:

Strength from diversity

We aim to actively utilise diversity; of our people, cultures, viewpoints, brands, markets and ideas.  This openness will create opportunities and strengthen performance.

We have empowered our people to pose directly to our Leadership Group any challenge, question or suggestion for the business.  Via an employee suggestion box, our Leadership Group has a mandate to respond to employees within two weeks. 


We nurture a safe environment where we are active listeners – genuinely considering others' viewpoints without pre-judgment.

We strive for continuous improvement and attempt to measure effectiveness via different tools such as company-wide culture surveys, functional customer surveys and training evaluation forms. When necessary, action plans are created to close identified gaps.

Freedom through responsibility

We believe decisions should be made at the appropriate levels and that decision makers should accept responsibility for their decisions. 

We continuously develop and deliver high quality learning and development initiatives for our employees.  We place great emphasis and resources in training and opportunities for development and our employees are encouraged to take responsibility to drive their own development.

Enterprising spirit

We aim to instill the confidence in our employees to seek out opportunities for successes, strive for innovation and accept the considered risk taking that comes with it.

Where possible we fill vacancies internally although we will seek out external talent as this provides the opportunity for fresh thinking. Based on a mix of financial and non-financial, long and short term incentives, we use reward as an active tool to build and maintain a high performance and highly motivated culture.

Supplier Code of Conduct

Our Supplier Code of Conduct complements our Group Standards of Business Conduct by defining the minimum standards we expect our suppliers to adhere to in order to supply goods or services to BAT and any BAT Group company. This builds upon our long-standing commitment to operating to the highest standards of corporate conduct for both our own business operations and our wider supply chain. It also supports our continuing commitment to respect human rights and uphold international standards, including the United Nations Guiding Principles on Business and Human Rights and the Organisation for Economic Cooperation and Development Guidelines for Multinational Enterprises.

Supplier Code of Conduct (2018) (291 kb) 

Environment, Health and Safety Policy Statements

We aim to apply the best international standards of practice relating to the health and safety of employees at work and non-company personnel on company premises, and  give a high priority to these activities. The following policy statements demonstrate this commitment.

Health and Safety Policy Statement (31 kb) 

Group Environmental Policy (43 kb) 

Depiction of tobacco products in the media

We do not pay for any of our tobacco products to be displayed by the media or entertainment industries, nor do we pay for personalities to be seen smoking our products.

While we believe that it would be impractical to remove all images of smoking and tobacco use in film, television and theatre, we do not encourage nor assist with the depiction of smoking in these media.

Corporate Social Responsibility Governance

In New Zealand, our Corporate Social Responsibility (CSR) performance is monitored by the British American Tobacco Australasia audit and CSR committee which comprises members of the senior management team and a non-executive member, thus ensuring a sustained focus on CSR.

The committee meets annually to discuss matters relevant to the Australasian markets. Outputs of these meetings are referred to the Asia Pacific regional audit and CSR committee. The structure   in place aims to support the embedding of CSR principles throughout the British American Tobacco Group.

For more information about the regional and group CSR committees , please visit our British American Tobacco Group website.