At British American Tobacco New Zealand we have long accepted that smoking is harmful. Our business is not about persuading people to smoke; it is about offering quality brands to adults who have already made an informed decision to smoke.
We strongly believe that smoking should only be for adults who are aware of the risks.
British American Tobacco Group companies produce fine quality products that provide enjoyment to many millions of adult smokers around the world. Along with the enjoyment of cigarette smoking come real risks of serious diseases. We also recognise that many people find it difficult to quit smoking.
Smoking is a cause of various serious and fatal diseases such as lung cancer, respiratory disease and heart disease.
Consumers and other visitors to our site have told us they welcome what they see as our openness about the health risks of smoking. Read more about the health risks of smoking in the harm reduction section of this site.