Harm reduction

It’s simple; we want to reduce the public health impact of our products.

Our Vapour Products

We know tobacco products pose real and serious health risks and the only way to avoid these risks is not to use them. But many adults choose to smoke, so the Group’s top priority continues to be working towards reducing these risks and making available to adult smokers a range of reduced-risk products*. Click here to find out more .

What is harm reduction?

In the world of public health, harm reduction is about developing policies to try and minimise the negative health impact of a risky activity without stopping it entirely.

For example, advocating the use of condoms reduces the spread of sexually transmitted diseases. For tobacco, this means offering reduced-risk products* to regular cigarettes for those smokers who cannot, or choose not to, give up.

For more information, click here 


*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.