Youth access prevention

We believe that underage people should not consume tobacco and vapour products.

It’s essential that any tobacco or nicotine products are not marketed to youth. Given the nature of our products, we take our commitment seriously to market them responsibly and only to adults.

We believe the most appropriate role we can take is to assist retailers in ensuring that they comply with the law. We also believe that there is a need to heighten awareness within the general community about the photo identification requirements for the sale of tobacco and vapour products if a retailer is in doubt about someone’s age.

Our advice to tobacco and vapour retailers is “if in doubt of a person’s age – refuse the sale”.

BAT’s commitment that our marketing is only aimed at adult consumers and is not designed to engage or appeal to youth is at the centre of our

Read more about Approach to Youth Access Prevention and our international Marketing Principles (IMP)

max
large
medium
small
mobile