British American Tobacco New Zealand - Youth access prevention
We believe that those underage should not consume tobacco and vapour products.
Tobacco or nicotine products should never be marketed to youth.
We believe the most appropriate role we can take is to assist retailers in ensuring that they comply with the law. We also believe that there is a need to heighten awareness within the general community about the photo identification requirements for the sale of tobacco and vapour products if a retailer is in doubt about someone’s age.
Our advice to tobacco and vapour retailers is “if in doubt of a person’s age – refuse the sale”.
Read more about our approach to Youth Access Prevention and our Responsible Marketing Principles (RMP).