Truly inclusive
We embrace diversity and celebrate our differences
We are curious and safeguard the right to say what you think
We debate constructively yet progress together
British American Tobacco New Zealand - About us
We are part of a global multi-category consumer goods business, operating in over 180 markets.
We are BAT New Zealand.
BAT New Zealand is part of the British American Tobacco Group, a leading multi-category consumer goods business that operates internationally.
Our purpose is to create A Better Tomorrow ™ with a vision to Build a Smokeless World – a world where smokers make a “Switch to Better’ by migrating from cigarettes to smokeless alternatives.
Founded in 1902, today the Group operates in more than 180 markets worldwide and employs 47,000+ people.BAT’s portfolio comprises combustible tobacco products, such as cigarettes, alongside a range of smokeless products. The Group’s headquarters are in London and the company is listed on the London Stock Exchange. In 2025 , the Group generated revenue of £25.6 billion and profit from operations of more than £11 billion.
Our New Zealand headquarters is in Auckland.
Read more about BAT’s global business .
Although our business is complex and competitive, it has always been guided by the highest standards of excellence. The Group’s reputation for manufacturing high quality products is the result of our commitment to employing exceptional people. We have always been committed to recruiting, developing and retaining the very best people in our business functions.
Our values
We are committed to creating A Better Tomorrow™ , transforming our business and Building a Smokeless World. We recognise that it is our people who will deliver our strategy. Six ‘values’, built on the strong foundations of our corporate culture, underpin how we will drive progress.
Developed with significant input from our employees, our values are the thread that must run through everything we do and how we do it - with a clear connection to our strategy and purpose. These six ‘values’ are embedded across the Group as we strive to empower our people and foster an exciting, rewarding workplace, emphasising inclusivity and collaboration to deliver sustainable growth.
Our Six Values:
- Truly inclusive
- Do the right thing
- Love our consumer
- Passion to win
- Empowered through trust
- Stronger together
We are BAT. Our values
Do the right thing
We act with integrity to achieve results
We care about our impact on society and our planet
We are thoughtful in our decision making
Love our consumer
We understand the consumer better than anyone
We are obsessed with innovation and our brands
We have the courage to test, fail fast, and learn to improve
Passion to win
We equally value "How" and "What", and go the extra mile for success
We prioritise effectively and act like owners of the business
We own our purpose with determination and resilience
Empowered through trust
We start with trust and believe in each other
We ensure decisions are made at the right level
We understand that empowerment comes with accountability
Stronger together
We pull together as one team, through good and bad
We collaborate beyond borders and functions
We help each other grow and succeed